HotelMotel X Efforts
The summer of 2019 marked the arrival of a new ephemeral Montreal clothing brand: Efforts MTL. The originality and humor of these unique designs have not gone unnoticed. Efforts MTL designs and manufactures sports clothing and accessories in Montreal for "non-athletes", by "non-athletes" we mean this part of the population who practices sport but who does not like sports fashion. The two founders of the brand decided to represent these “anti-sportsmen”, these “roller derby”, these yogis “anti Lululemon”, these bicycle couriers, these marginal people etc…. They have created quirky and colorful patterns that they apply to fabrics designed for sports, so they make leggings with ashtrays and cigarettes patterns, caps with crisps and cockroaches and gothic moth camisoles.
“Our Designs are made from collages made from digital screen prints and lots of fun! ”
Efforts is a team of 2 sportswomen. Ariane Michaud teaches fashion design at LaSalle College. Jacinthe Loranger is a multidisciplinary artist. To see the entire work of Jacinthe Loranger, go here: www.jacintheloranger.com
